Digital Serfdom in Ethiopia: Faarseebulaa, Propaganda, and the Politics of Praise
Faarseebulaa refers to Ethiopia’s emerging class of Digital Serfs—individuals who voluntarily serve authoritarian systems through online propaganda. Unlike historical peasants or proletariats who resisted oppression, the Faarseebulaa defend it for personal gain, low self-worth, and limited awareness. They are not rulers, yet they passionately safeguard the system that exploits the majority.